Why Do 97% Of All Businesses Fail At Following Up With Prospects?

It’s true, most businesses don’t follow up with their prospects after the initial contact. Most sales people give up after the 3rd try with a prospective customers and most don’t even make it that far.

So why is that?

Is it because it’s just too hard?

Is it the fear of rejection?

Why A Follow Up System Is Critical To Growing Your Business

Several years ago, I learned a really powerful lesson. I had a prospect call me up to help them build a new website for their business. They wanted a lot of fancy graphics, shopping cart, the works.

The conversation went great and they loved the portfolio we had of other clients we had worked with before. They knew that they wanted us to take over their website and build them a great new site that would help take their business to the next level.

We had everything in order for the sale and then came the price. Though it was completely reasonable, it was just out of the budget they expected. I tried working with them to remove a few of the features they wanted in order to get the price within their budget but they just couldn’t swing it at that time.

They even told me they didn’t think that the price was too high. They just hadn’t thought it out until they spoke with me to see what price range they really needed.

They thanked me for my time and said that they would get back to me when they came up with the money.

What I didn’t expect was that I’d end up learning a powerful lesson from them or that it would take longer than I expected.

At the time, I didn’t actually have a follow up system in place.

Click here to learn why follow up systems are critical now!

Why A “No” Isn’t Always (And Many Times) Really A No

Did you know that the average number of connections with a prospect you need to make from the time they first have contact with you until the time they usually but is between 6 and 10 times?

So how many times do you follow up with a prospect before you just “give up”?

If you’re like most people, not near enough!

Most of the time, when you first come in contact with a true prospect, they are in fact finding mode. Basically, they are still looking around and trying to find the right company to fulfill their needs.

Depending on your business, they may only need a day. But for some, they may need a lot more time. Months even, to make the choice and be in the right position to make their decision.

It’s all a matter of timing and you want to be there when the timing is right!

Become one of the top 3% now

What You Need Is A System

That’s why I want you to join me for
The Ultimate Prospect Follow Up System

Here’s where I’ll show you how you can get up a follow up system for your business that will lead your prospects through a slippery slide and keep you and your business on the top of their minds until they are ready to buy.

The best part is that once you have this system in place, each new prospect will only take you a couple of minutes to add to the system. Then the system will be on autopilot for as long as you want to keep them in the loop.

The Buying Process Is About Relationships

You wouldn’t ask someone to marry you on the first date would you?

Well that’s how most people act when they try to sell their services and products. They expect the customer to buy on the first meeting or call. Then they get upset and give up when they don’t get the sale.

Some times you’ll get someone to buy on the first contact. That might even be the case the majority of the time in your business. Great! But what about the ones that just aren’t ready yet. Maybe they don’t have the money yet like my story above. Maybe they need to get some things in order before they can take the plunge. Maybe they just need more time to think about it and are just in the fact finding process right now.

It doesn’t matter what the reason is, you need to ensure them that you are the right choice and keep top of mind awareness about you being the logical choice to fulfill their needs.

With the right system in place, you can easily follow up for years to come and be there when they need you most. And… When they are ready to buy!

Get your follow up system in place now!

Remember the prospect that wasn’t ready when we talked?

This was all before I had learned the power that a good follow up system really has in increasing your sales and building long term relationships with your prospects and clients.

I had sent out a postcard to my list of prospects and customers about a trade show we were going to be at. It wasn’t even a promotion to buy anything. Just to tell them about the event and ask them to stop by our booth.

Out of the blue, I get a call from these guys and guess what?

The timing was right. They had just got a letter from their old company telling them that the company was going out of business and they needed to find someone else to take care of their website.

Talk about perfect timing. They saw my postcard and immediately called me up to talk.

After a great conversation they decided that they not only needed to move their site but were ready to create a brand new website with all the bells and whistles we had originally talked about.

Even after a year, they had remembered that they had wanted to work with me but the postcard was the reminder to give me a call since NOW they were ready. Yes, it was out of need but would they have called me immediately without the card? I doubt it.

My follow up reminded them that they not only had the need and needed someone fast, but that they had liked our work and it saved them time since they didn’t have to shop around for a new provider.

I was there when they needed me most.

They have since become a great long standing client that raves about our services all the time!

All because of one simple follow up postcard.

Lesson Learned

This was the point when I learned the power of follow up.

What if I had kept in touch with them more often?

What if I had emailed them a newsletter or sent them a simple thank you card on a regular basis?

Would it have taken a year to get them as a client?

Most likely not!

It might have only taken a few months for them to make the decision to come back to us.

You can learn from my mistakes right now!

Email Promotions Aren’t The Only Bullet

Nowadays, many companies send out an email promoting one of their products or services and call that a follow up system.

We’ll that may be part of it but really… think about it.

If all you get is a pitch for another product and never hear anything else from a company, does that really do much to build the relationship?

Do you have any sense of loyalty to that company?

Nope!

That’s why both online and offline follow ups will make a HUGE impact on your influence over your prospects and customers.

So, I want to show you step by step how you can build a follow up system that will touch your prospects each month and keep you in front of them for years to come. All automated. Set it up once and then you’ll spend no more than 10 minutes per prospect to follow up with them multiple times without spending a lot of effort on each one.

What happens when you have 200 prospects to follow up with? What about 2000? That’s a great problem to have but you don’t want to just be spending all your time following up one at a time with each person on your list.

That’s where the system comes in to place.

Ultimate Prospect Follow Up Systems

Give me 2 hours of your time and you’ll be on your way to setting up your own follow up system that will run on autopilot and keep you in front of your prospects and customers when they need you most.

In this exclusive training we’ll cover:

• The difference between online and offline follow up

• Examples of great follow up campaigns

• The exact systems I recommend to help you automate the process

• How to get your message across and talk directly to your perfect customer

• Timing of your follow up campaigns

• How to get them excited about every follow up they get from you

• How to become the ONLY logical choice in their minds when they are ready to buy

Not only do you get the live Step By Step process I’ll be teaching you but just for registering for the live webinar training you’ll get the following bonuses:

Bonus #1 Special iPod Compatible Audio Version of the Training Take this video training with you on your iPod for even more learning on-the-go. This special MP3 version is perfect for listening to on your iPod or importing to your iTunes software to listen to while you are following the step-by-step instructions on your computer.

Don’t delay! Seating for the “Ultimate Prospect Followup Up Systems” Training is limited so reserve your seat today.